About Us

It all started when PC Jeweller first opened its first showroom in 2005 in Karol Bagh, New Delhi with a vision to redefine elegance, allure and style in the form of stunning pieces of jewellery. Today we have physical presence at 77 showrooms across 60 cities and 18 states.

Since its inception, the company has been a pioneer in designs as every product is crafted to a standard of perfection. Whether it is elaborate wedding jewellery or affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality. Over time, timeless treasures from PC Jeweller have helped intimate moments become lifetime memories.

Company’s business model consists of setting up large format, stand alone showrooms at high street locations. Its stores stock a wide range of jewellery across all price points, with an increasing focus on diamond jewellery. The company sells only hallmarked jewellery and certified diamond jewellery. This assurance on quality and purity along with transparent and customer friendly policies have enabled PCJ to become an established and trusted brand name in a short time span.

From sourcing of raw materials to the sale of the finished product, all our processes are integrated and aligned. We map out customer preferences and manufacture products in a way that leaves our customers spoilt for choice while making their purchases. Throughout the entire process, stringent quality measures are taken to ensure the purity, value and finish of the product. Our expertise extends to the possibilities of customized and personalized designs to help the customer find and design her or his perfect piece of jewellery.

PC Jeweller has made a remarkable journey so far and has created a brand of its own with sustainable customer initiatives and unrivalled quality that loyal customers vouch for. With contemporary and classic designs aimed for longevity, we are committed to providing you the best buying experience using a collaborative approach across both online platform and showrooms.

We hope to continue being inspired and create the most desired jewels.

FY 2005 – 06

PC Jeweller first showroom launches in New Delhi

Showroom 1

PC Jeweller opens doors to its first showroom in Karol Bagh with emphasis on wedding jewellery.


FY 2007 – 08

Larger than Life Additions

+2 Showrooms

Opens 2 more retail showrooms and ventures into export operations.


FY 2008 – 09

State-of-the-art Manufacturing Units

+2 Showrooms

With a total 5 showrooms driving sales, PC Jeweller upgrades its manufacturing facility.


FY 2009 – 10

Encore!

+5 Showrooms

PC Jeweller gains more ground as five more sprawling showrooms are inaugurated while a new manufacturing facility is set up at Dehradun.


FY 2010 – 11

Another Modernistic Manufacturing Unit

+7 Showrooms

The Company makes massive headway as seven new showrooms are established a new state-of-the-art manufacturing facility is set up in Noida, Uttar Pradesh.


FY 2011 – 12

Making a mark on the Indian Stock Exchange

+7 Showrooms

Seven more showrooms expands reach. PC Jeweller makes a mark on the Indian Stock Exchange. Lists its equity shares on both exhanges on 27th December, 2012.


FY 2012 – 13

Sky is the Limit!

+12 Showrooms

A total of 12 new showrooms cements PC Jeweller’s footprint on the Indian jewellery market.


FY 2013 – 14

Growing stronger!

+5 Showrooms

A total of 5 new showrooms added. It now occupies a total retail space of 2,50,000 sq. ft.


FY 2014 – 15

A Bejewelled Online Debut with WearYourShine.com!

+9 Showrooms

PC Jeweller launches WearYourShine.com, their online retail store and extends the same offline brilliance and luxury to you now in the comfort of your home! And they kick it up a notch by having the e-commerce store feature exquisite jewellery at unbeatable prices accompanied with unparalleled return, exchange and buy-back services.


FY 2015 – 16

Growth Continues

+10 Showrooms

After touching the awesome 50 store milestone, PC Jeweller continues its growth journey by launching 60th showroom in Udaipur


FY 2016 – 17

Growth Continues

+15 Showrooms

PC Jeweller continues its expansion journey by opening its 75th showroom at Alwar, Rajasthan


FY 2017 – 18

Growing stronger!

+2 Showroom

PC Jeweller continues its expansion journey by opening its 77th showroom at Meerut, Uttar Pradesh