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Why should you buy from us? Experience the difference

Shop with Confidence is India's leading fine jewellery discovery platform focusing on intricacy with usability, tradition with sophistication, design with value and transparency with awesome customer experience, 100% of the jewellery available at is BIS hallmarked and certified.

Easy Exchanges and Returns

To ensure you are confident about your purchase, we have an exclusive Easy Returns and Exchange Policy, which gives you enough time to be in no doubt that you have made the right decision of buying jewellery from Should you have any problem with the jewellery piece, you can choose to return it back and claim 100% refund or exchange within the policy time frame.

In case you have a change of heart and wish to return the product to us after the expiry of Easy Returns and Exchange Policy, we’ll happily exchange it for you or offer you a refund on the basis of the current market value of all the materials used in the product. No making charges/ stamping charges/ design charges will be refunded or exchanged for.

For details, please click here.

Best Prices

At, our aim is to sell jewellery at the best possible prices as compared to other online and offline jewellery retailers. By eliminating the middlemen and sourcing diamonds directly from large wholesalers, we pass the savings on to you.

The Design Edge

Our expert design and production teams with over decades of experience in the jewellery industry stay up to date with evolving consumer preferences and fashion trends.

Every piece of jewellery is crafted keeping you in mind. We strive to provide you with wide variety of hand crafted gold & scintillating diamond jewellery that makes you stand out.

A Personalized Experience

We believe that every piece of jewellery must be special and one-of-a-kind. Our exquisite repository comprises of contemporary jewellery and unique items in gold, silver and precious stones. You can always choose to go for a different metal tone or diamond grade once you’ve made your final selection. We also offer exclusive Bespoke Service which can bring your jewellery vision to life.

For more details write to us at [email protected]

Big on Ethics

We follow and adhere to the standards established by the Kimberley Process, an international system that polices the trade of diamonds to ensure they are from sources free of conflict. Our entire collection is tested for lead or nickel content at certified testing labs and meets standard industry norms.