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Why should you buy from us? Experience the difference

Shop with Confidence is India's leading fine jewellery discovery platform focusing on intricacy with usability, tradition with sophistication, design with value and transparency with awesome customer experience

100% of the jewellery available at is BIS hallmarked and certified.

We sell curated jewellery of only reputed brands. However, in case of any issues with the product or quality, get in touch with us and we will resolve the same. We are responsible for what we sell.

Easy Exchanges and Returns

To ensure you are confident about your purchase, we have an exclusive Easy Returns and Exchange Policy, which gives you enough time to be in no doubt that you have made the right decision of buying jewellery from Should you have any problem with the jewellery piece, you can choose to return it back and claim 100% refund or exchange within the policy time frame.

For details, please click here.

A Promise of a Lifetime

In case you have a change of heart and wish to return the product to us after the expiry of Easy Returns and Exchange Policy, we’ll happily exchange it for you or offer you a refund on the basis of the current market value of all the materials used in the product. No making charges/ stamping charges/ design charges will be refunded or exchanged for.

For details, please click here.

Best Prices

At, our aim is to sell jewellery at the best possible prices as compared to other online and offline jewellery retailers. By eliminating the middlemen and sourcing diamonds directly from large wholesalers, we pass the savings on to you.

And there's more, not only are our prices the most competitive in the industry, but we also offer a Price Match Guarantee for your complete peace of mind. Details are mentioned here.

Try at Home!

Our exclusive Try-At-Home facility allows you to experience the ease of shopping online at the comfort of your own home. You can try on our exquisite collection before you decide to buy them. One of our jewellery consultants will get in touch with you, fix an appointment and help you try on your most favourite jewels in person. What’s more, it’s completely free of cost!

Details are mentioned here.

The Design Edge

Our expert design and production teams with over decades of experience in the jewellery industry stay up to date with evolving consumer preferences and fashion trends.

Every piece of jewellery is crafted keeping you in mind. With large set of eye-catching designs, it’s hard not to stand out. Our extensive collection of rings, earrings, pendants, bangles, bracelets, necklaces and nose pins ensures you get what you’ve always desired.

A Personalized Experience

We believe that every piece of jewellery must be special and one-of-a-kind. Our exquisite repository comprises of contemporary jewellery and unique items in gold, silver and precious stones. You can always choose to go for a different metal tone or diamond grade once you’ve made your final selection. We also have an exclusive Bespoke Service which can bring your vision to life.

Details are mentioned here.

Big on Ethics

We follow and adhere to the standards established by the Kimberley Process, an international system that polices the trade of diamonds to ensure they are from sources free of conflict. Our entire collection is tested for lead or nickel content at certified testing labs and meets standard industry norms.